Canadian-Owned and Operated Since 1985March 18 2026,
Toyota Canada has once again reinforced its reputation for reliability and long-term ownership value after being recognized by Canadian Black Book with seven Best Retained Value Awards for 2025. The announcement reflects how well Toyota vehicles hold their value after four years of ownership, a metric that continues to matter to Canadian drivers thinking beyond the initial purchase.
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Overall Brand Award Leads the Way
Among the honours, Toyota Canada Inc. received the Overall Brand Award in the Mainstream category. This recognition places Toyota ahead of the competition when it comes to resale strength across its lineup. The awards are based on a detailed analysis of 2022 model-year vehicles, measuring how much of their original MSRP they retain over time.
Multiple Models Earn Top Category Wins
Toyota’s wins extended across several major segments. Award-winning models included the Toyota Corolla for Mainstream Car, Toyota RAV4 Prime for Mainstream PHEV, Toyota Tacoma for Small and Mid Pickup, and Toyota Tundra for Full-Size Pickup. The Toyota C-HR and Toyota 4Runner also led their respective SUV categories. In addition, Toyota vehicles secured multiple top-three placements in highly competitive categories, reinforcing the brand’s depth across cars, SUVs, and trucks.
What This Means for Canadian Buyers
These results underline Toyota’s consistent focus on quality, dependability, and smart engineering. For Canadians, strong retained value translates into lower long-term ownership costs and greater confidence when it is time to trade in or sell.
Your Path To A High-Value Toyota Begins When You Visit Your Local Dilawri-Franchised Dealership
The best way to appreciate the quality that leads to such high resale value is to feel it for yourself behind the wheel. When you visit your local Dilawri-franchised dealership, you’ll find a team dedicated to transparency and helping you understand exactly why these vehicles stand the test of time.
